Digital Marketing Course for Students

Our digital marketing course for students are specially tailored for beginners who seek to understand the core concepts and strategies that drive today’s digital landscape. Whether you’re aiming to build a career in digital marketing or expand your knowledge, this course sets the perfect foundation for success.

Learn Tools: WordPress, SEMRush, Moz, Canva, Google Analytics, Search Console, Mailchimp, Klaviyo, ChatGPT
Enhance Skills: Website Creation, SEO, SEM, SMM, E-mail Marketing, Paid Marketing, Traffic Analysis, Keyword Research

Course Curriculum

 First Month 

Introduction to Digital Marketing  (1 Day)

Lesson 1.1: What is Digital Marketing?

• Definition and importance of digital marketing in today’s business environment.
• Traditional vs. digital marketing.
• Overview of digital marketing channels.

Lesson 1.2: The Digital Marketing Ecosystem

• The 4 P’s of Marketing in the digital era (Product, Price, Place, Promotion).
• The role of websites, social media, and email marketing.
• Understanding customer behavior in the digital age.

Lesson 1.3: Setting Digital Marketing Goals

• How to set SMART goals for your campaigns.
• KPIs to measure performance (CTR, conversion rates, engagement metrics, etc.).

Website Building with WordPress  ( 5 Days)

Lesson 2.1: Introduction to Content Management System

• Introduction to different CMS Portals like WordPress, Wix, Shopify, etc.
• Know about features like content editors, plugins, themes, etc
• Signup on WordPress Portal

Lesson 2.2: Configuring Website with WordPress

• Installation of theme and required plugins
• Configuring theme and plugins
• Fill required details and other basic settings

Lesson 2.3: Create Pages

• Create the essential pages like Privacy Policy, Terms & Condition, etc.
• Design the layout for pages
• Publish required pages

Lesson 2.4: Setup Menu and Blog Posts

• Create primary menu and footer menu
• Configure blog posts layout and categories
• Setup menu and blog posts on live website

Lesson 2.5: Website Optimization Basics

• The role of user experience (UX) and design.
• Mobile optimization and responsive design.
• Tools: Google Analytics, Google Search Console.

Content Creation using AI and Promotion (5 Days)

Lesson 3.1: Content Creation

• Types of content (blogs, videos, infographics, podcasts, etc.).
• Content creation tools (Canva, Buzzsumo, ChatGPT, etc).
• How to create a content calendar.

Lesson 3.2: Content Strategy

• • How to define your target audience.
  • Crafting compelling CTAs (Call to Action).
  • Importance of storytelling and value-based content.

Lesson 3.3: Content Promotion

• • Content distribution methods (email, social media, influencers).
  • Guest blogging, co-marketing, and partnerships.
  • Repurposing content for different platforms.

Search Engine Optimization (15 Days)

Lesson 4.2: Introduction to SEO

• • On-page SEO (keyword research, meta tags, content optimization).
  • Off-page SEO (backlinks, social signals).
  • Technical SEO (site speed, crawlability, XML sitemaps).

Lesson 4.3: Local SEO

• • Importance of Google My Business and local search rankings.
  • NAP consistency (Name, Address, Phone number).
  • Local keyword research and content.

Lesson 4.4: SEO Tools

• • How to use SEMrush, Moz, and Google Keyword Planner.
  • Free vs. paid SEO tools.

Second Month

Social Media Marketing   (15 Days)

Lesson 5.1: Social Media Platforms Overview

• • Facebook, Instagram, Twitter, LinkedIn, TikTok, Pinterest, etc.
  • Choosing the right platform for your business.

Lesson 5.2: Organic Social Media Strategies

• • Building a community through engagement.
  • Hashtag research and usage.
  • Building a social media calendar.

Lesson 5.3: Paid Social Advertising

• • Facebook Ads: Setting up campaigns, targeting, and budgeting.
  • Instagram, LinkedIn, and other platform ads.
  • How to optimize paid campaigns for better ROI.

Lesson 5.4: Social Media Analytics

• • Key metrics (Reach, Impressions, Engagement, Conversions).
  • Tools: Facebook Insights, Hootsuite, Sprout Social.

Email Marketing (7 Days)

Lesson 6.1: Building an Email List

• • Ethical ways to grow your email list (opt-ins, giveaways).
  • Segmentation and personalization.

Lesson 6.2: Crafting Effective Emails

• • Writing compelling subject lines and email copy.
  • Designing mobile-friendly emails (HTML, templates).

Lesson 6.3: Email Campaigns and Automation

• • Setting up drip campaigns.
  • A/B testing for subject lines, content, CTAs.
  • Automation tools: Mailchimp, Klaviyo

Lesson 6.4: Measuring Email Success

• • Open rates, click-through rates, and conversions.
  • Best practices for improving engagement.

Third Month

Paid Advertising (7 Days)

Lesson 7.1: Introduction to Paid Advertising

• • The basics of Google Ads and Bing Ads.
  • Key terms: CPC, CPM, CPA.
  • Setting up campaigns on Google Ads.

Lesson 7.2: PPC Campaign Optimization

• • Bidding strategies, targeting options, and budgeting.
  • Keyword research for paid ads.
  • Ad extensions and remarketing.

Lesson 7.3: Facebook and Instagram Ads

• • The Facebook Ads Manager: Setup and targeting.
  • A/B testing for ads.
  • Measuring and optimizing for conversions.

Lesson 7.4: Analytics and Reporting

• • Using Google Analytics and Google Tag Manager for tracking.
  • UTM links and tracking conversions.

Influencer Marketing (7 Days)

Lesson 8.1: What is Influencer Marketing?

• • Types of influencers: Nano, Micro, Macro, Mega.
  • Finding the right influencer for your brand.

Lesson 8.2: Building an Influencer Strategy

• • Outreach, negotiations, and contracts.
  • Campaign types: Sponsored posts, giveaways, product reviews.

Lesson 8.3: Measuring Influencer Campaigns

• • Engagement metrics and ROI.
  • Tools for tracking influencer performance.

Analytics & Optimization ( 15 Days)

Lesson 9.1: Introduction to Analytics

• • Understanding Google Analytics basics.
  • Tracking goals, eCommerce setup, and event tracking.

Lesson 9.2: Conversion Rate Optimization (CRO)

• • How to analyze your website’s user flow.
  • A/B Testing: tools, strategies, and implementation.
  • Heatmaps and User Session Recordings (Hotjar, Crazy Egg).

Lesson 9.3: Using Data to Improve Campaigns

• • Identifying bottlenecks in the sales funnel.
  • How to leverage A/B test results and analytics to improve performance.

Marketing Automation & Tools (5 Days)

Lesson 10.1: What is Marketing Automation?

• • Benefits of automation in saving time and improving customer experience.
  • Introduction to tools like HubSpot, Marketo, and Salesforce.

Lesson 10.2: Automating Social Media and Email

• • How to schedule social media posts with tools like Buffer or Hootsuite.
  • Setting up automated email sequences and nurturing campaigns.

Lesson 10.3: CRM Systems

• • The role of CRM in digital marketing.
  • Integrating CRM with marketing automation.

Future Trends in Digital Marketing (1 Day)

Lesson 11.1: AI in Marketing

• • Chatbots, predictive analytics, and personalized content.
  • Using AI tools to enhance customer service and marketing.

Lesson 11.2: Voice Search & Visual Search

• • Optimizing for voice search (Siri, Alexa).
  • Visual search tools (Pinterest Lens, Google Lens).

Lesson 11.3: Augmented Reality (AR) and Virtual Reality (VR) in Marketing

• • The future of interactive and immersive marketing.
  • Examples of brands using AR/VR.

Certification

After completing the digital marketing course for students and submitting final project, you’ll receive a certificate to showcase your skills.