Digital Marketing Course for Housewives

This digital marketing course for housewives is designed to help them get full time or part time work or start their own online business. On the completion of this course you will be rewarded with a certificate of completion so you can start earning while working from home.

Our aim is to empower women and help them in making their career while taking care of home. After completion of this course housewives are able to earn by working part time, so they can manage their family and career simultaneously.

Course Duration: 3 Months
Hands on Tools: WordPress, SEMRush, Moz, Canva, Google Analytics, Search Console, Mailchimp, Klaviyo, ChatGPT
Enhance Skills: Website Creation, SEO, SEM, SMM, E-mail Marketing, Paid Marketing, Traffic Analysis, Keyword Research

What you will Learn in this Course?

First Month

Introduction to Digital Marketing  (1 Day)

Lesson 1.1: What is Digital Marketing?

• Definition and importance of digital marketing in today’s business environment.
• Traditional vs. digital marketing.
• Overview of digital marketing channels.

Lesson 1.2: The Digital Marketing Ecosystem

• The 4 P’s of Marketing in the digital era (Product, Price, Place, Promotion).
• The role of websites, social media, and email marketing.
• Understanding customer behavior in the digital age.

Lesson 1.3: Setting Digital Marketing Goals

• How to set SMART goals for your campaigns.
• KPIs to measure performance (CTR, conversion rates, engagement metrics, etc.).

Social Media Profile Creation & Optimization  ( 5 Days)

Lesson 2.1: Introduction to SOCIAL MEDIA

• Introduction to different Social Media Portals like Instagram, Facebook, LinkedIn, etc.
• Know about features like content creation, editing tools, posting, etc.
• Signup on WordPress Portal

Lesson 2.2: Create & Setup Profiles on Social Media Platforms

• Installation of theme and required plugins
• Configuring theme and plugins
• Fill required details and other basic settings

Lesson 2.3: How to Optimize Social Media Profiles

• Create the essential pages like Privacy Policy, Terms & Condition, etc.
• Design the layout for pages
• Publish required pages

Lesson 2.4: Introduction to Social Media Marketing Technique

• Create primary menu and footer menu
• Configure blog posts layout and categories
• Setup menu and blog posts on live website

Lesson 2.5: Images and Post Optimization

• The role of user experience (UX) and design.
• Mobile optimization and responsive design.
• Tools: Google Analytics, Google Search Console.

Content Creation using AI and Tools (5 Days)

Lesson 3.1: Content Creation

• Types of content (blogs, videos, infographics, podcasts, etc.).
• Content creation tools (Canva, Buzzsumo, ChatGPT, etc).
• How to create a content calendar.

Lesson 3.2: Content Strategy

• • How to define your target audience.
  • Crafting compelling CTAs (Call to Action).
  • Importance of storytelling and value-based content.

Lesson 3.3: Content Promotion

• • Content distribution methods (email, social media, influencers).
  • Guest blogging, co-marketing, and partnerships.
  • Repurposing content for different platforms.

Search Media Optimization and Promotion (15 Days)

Lesson 4.2: Introduction to SMO

• • On-page SMO (Tags Research, Image Optimization).
  • Off-page SMO (Sharing, C).
  • Technical SEO (site speed, crawlability, XML sitemaps).

Lesson 4.3: strategies to get traffic

• • Importance of Google My Business and local search rankings.
  • NAP consistency (Name, Address, Phone number).
  • Local keyword research and content.

Lesson 4.4: Content creation tools

• • How to use SEMrush, Moz, and Google Keyword Planner.
  • Free vs. paid SEO tools.

Second Month

Social Media Marketing   (15 Days)

Lesson 5.1: Social Media Platforms Overview

• • Facebook, Instagram, Twitter, LinkedIn, TikTok, Pinterest, etc.
  • Choosing the right platform for your business.

Lesson 5.2: Organic Social Media Strategies

• • Building a community through engagement.
  • Hashtag research and usage.
  • Building a social media calendar.

Lesson 5.3: Paid Social Advertising

• • Facebook Ads: Setting up campaigns, targeting, and budgeting.
  • Instagram, LinkedIn, and other platform ads.
  • How to optimize paid campaigns for better ROI.

Lesson 5.4: Social Media Analytics

• • Key metrics (Reach, Impressions, Engagement, Conversions).
  • Tools: Facebook Insights, Hootsuite, Sprout Social.

Lead Generation (7 Days)

Lesson 6.1: Building a Lead form

• • Ethical ways to grow your email list (opt-ins, giveaways).
  • Segmentation and personalization.

Lesson 6.2: Crafting Effective forms

• • Writing compelling subject lines and email copy.
  • Designing mobile-friendly emails (HTML, templates).

Lesson 6.3: Lead generation Campaigns and Automation

• • Setting up drip campaigns.
  • A/B testing for subject lines, content, CTAs.
  • Automation tools: Mailchimp, Klaviyo

Lesson 6.4: Measuring Leads Success

• • Open rates, click-through rates, and conversions.
  • Best practices for improving engagement.

Third Month

Paid Advertising (7 Days)

Lesson 7.1: Introduction to Paid Advertising

• • The basics of Google Ads and Bing Ads.
  • Key terms: CPC, CPM, CPA.
  • Setting up campaigns on Google Ads.

Lesson 7.2: PPC Campaign Optimization

• • Bidding strategies, targeting options, and budgeting.
  • Keyword research for paid ads.
  • Ad extensions and remarketing.

Lesson 7.3: Facebook and Instagram Ads

• • The Facebook Ads Manager: Setup and targeting.
  • A/B testing for ads.
  • Measuring and optimizing for conversions.

Lesson 7.4: Analytics and Reporting

• • Using Google Analytics and Google Tag Manager for tracking.
  • UTM links and tracking conversions.

Influencer Marketing (7 Days)

Lesson 8.1: What is Influencer Marketing?

• • Types of influencers: Nano, Micro, Macro, Mega.
  • Finding the right influencer for your brand.

Lesson 8.2: Building an Influencer Strategy

• • Outreach, negotiations, and contracts.
  • Campaign types: Sponsored posts, giveaways, product reviews.

Lesson 8.3: Measuring Influencer Campaigns

• • Engagement metrics and ROI.
  • Tools for tracking influencer performance.

Analytics & Optimization ( 15 Days)

Lesson 9.1: Introduction to Analytics

• • Understanding Google Analytics basics.
  • Tracking goals, eCommerce setup, and event tracking.

Lesson 9.2: Conversion Rate Optimization (CRO)

• • How to analyze your website’s user flow.
  • A/B Testing: tools, strategies, and implementation.
  • Heatmaps and User Session Recordings (Hotjar, Crazy Egg).

Lesson 9.3: Using Data to Improve Campaigns

• • Identifying bottlenecks in the sales funnel.
  • How to leverage A/B test results and analytics to improve performance.

Marketing Automation & Tools (5 Days)

Lesson 10.1: What is Marketing Automation?

• • Benefits of automation in saving time and improving customer experience.
  • Introduction to tools like HubSpot, Marketo, and Salesforce.

Lesson 10.2: Automating Social Media and Email

• • How to schedule social media posts with tools like Buffer or Hootsuite.
  • Setting up automated email sequences and nurturing campaigns.

Lesson 10.3: CRM Systems

• • The role of CRM in digital marketing.
  • Integrating CRM with marketing automation.

Future Trends in Digital Marketing (1 Day)

Lesson 11.1: AI in Marketing

• • Chatbots, predictive analytics, and personalized content.
  • Using AI tools to enhance customer service and marketing.

Lesson 11.2: Voice Search & Visual Search

• • Optimizing for voice search (Siri, Alexa).
  • Visual search tools (Pinterest Lens, Google Lens).

Lesson 11.3: Augmented Reality (AR) and Virtual Reality (VR) in Marketing

• • The future of interactive and immersive marketing.
  • Examples of brands using AR/VR.

What you will get after completion of this Course?

Certification

After completing the digital marketing course for housewives and submitting final project, you’ll receive a certificate to showcase your skills.

Note: This course is only for housewives if you are a student then check our digital marketing course for students.