Courses

Course Description

Jumpstart your journey into the digital world with this Digital Marketing Course for Beginners – friendly course designed for absolute newcomers. Whether you’re a small business owner, aspiring marketer, or just curious about how online promotion works, this course will guide you through the fundamentals step by step.

Module 1: Introduction to Digital Marketing  (1 Day)

Lesson 1.1: What is Digital Marketing?

• • Definition and importance of digital marketing in today’s business environment.
  • Traditional vs. digital marketing.
  • Overview of digital marketing channels.

Lesson 1.2: The Digital Marketing Ecosystem

• • • The 4 P’s of Marketing in the digital era (Product, Price, Place, Promotion).
    • The role of websites, social media, and email marketing.
    • Understanding customer behavior in the digital age.

Lesson 1.3: Setting Digital Marketing Goals

• • How to set SMART goals for your campaigns.
  • KPIs to measure performance (CTR, conversion rates, engagement metrics, etc.).

Module 2: Website Building with WordPress      ( 6 Days)

Lesson 2.1: Introduction to Content Management System

• Introduction to different CMS Portals like WordPress, Wix, Shopify, etc.
• Know about features like content editors, plugins, themes, etc
• Signup on WordPress Portal

Lesson 2.2: Configuring Website with WordPress

• Installation of theme and required plugins
• Configuring theme and plugins
• Fill required details and other basic settings

Lesson 2.3: Create Pages

• Create the essential pages like Privacy Policy, Terms & Condition, etc.
• Design the layout for pages
• Publish required pages

Lesson 2.4: Setup Menu and Blog Posts

• Create primary menu and footer menu
• Configure blog posts layout and categories
• Setup menu and blog posts on live website

Lesson 2.5: Website Optimization Basics

• • The role of user experience (UX) and design.
  • Mobile optimization and responsive design.
  • Tools: Google Analytics, Google Search Console.

Module 3: Content Creation using AI (7 Days)

Lesson 3.1: Content Creation

• • Types of content (blogs, videos, infographics, podcasts, etc.).
  • Content creation tools (Canva, Buzzsumo, ChatGPT, etc).
  • How to create a content calendar.

Lesson 3.2: Content Strategy

• • How to define your target audience.
  • Crafting compelling CTAs (Call to Action).
  • Importance of storytelling and value-based content.

Lesson 3.3: Content Promotion

• • Content distribution methods (email, social media, influencers).
  • Guest blogging, co-marketing, and partnerships.
  • Repurposing content for different platforms.

Module 4: Search Engine Optimization (15 Days)

Lesson 4.2: Introduction to SEO

• • On-page SEO (keyword research, meta tags, content optimization).
  • Off-page SEO (backlinks, social signals).
  • Technical SEO (site speed, crawlability, XML sitemaps).

Lesson 4.3: Local SEO

• • Importance of Google My Business and local search rankings.
  • NAP consistency (Name, Address, Phone number).
  • Local keyword research and content.

Lesson 4.4: SEO Tools

• • How to use SEMrush, Ahrefs, Moz, and Google Keyword Planner.
  • Free vs. paid SEO tools.

Module 5: Social Media Marketing   (15 Days)

Lesson 5.1: Social Media Platforms Overview

• • Facebook, Instagram, Twitter, LinkedIn, TikTok, Pinterest, etc.
  • Choosing the right platform for your business.

Lesson 5.2: Organic Social Media Strategies

• • Building a community through engagement.
  • Hashtag research and usage.
  • Building a social media calendar.

Lesson 5.3: Paid Social Advertising

• • Facebook Ads: Setting up campaigns, targeting, and budgeting.
  • Instagram, LinkedIn, and other platform ads.
  • How to optimize paid campaigns for better ROI.

Lesson 5.4: Social Media Analytics

• • Key metrics (Reach, Impressions, Engagement, Conversions).
  • Tools: Facebook Insights, Hootsuite, Sprout Social.

Module 6: Email Marketing (7 Days)

Lesson 6.1: Building an Email List

• • Ethical ways to grow your email list (opt-ins, giveaways).
  • Segmentation and personalization.

Lesson 6.2: Crafting Effective Emails

• • Writing compelling subject lines and email copy.
  • Designing mobile-friendly emails (HTML, templates).

Lesson 6.3: Email Campaigns and Automation

• • Setting up drip campaigns.
  • A/B testing for subject lines, content, CTAs.
  • Automation tools: Mailchimp, ConvertKit, ActiveCampaign.

Lesson 6.4: Measuring Email Success

• • Open rates, click-through rates, and conversions.
  • Best practices for improving engagement.

Module 7: Paid Advertising (7 Days)

Lesson 7.1: Introduction to Paid Advertising

• • The basics of Google Ads and Bing Ads.
  • Key terms: CPC, CPM, CPA.
  • Setting up campaigns on Google Ads.

Lesson 7.2: PPC Campaign Optimization

• • Bidding strategies, targeting options, and budgeting.
  • Keyword research for paid ads.
  • Ad extensions and remarketing.

Lesson 7.3: Facebook and Instagram Ads

• • The Facebook Ads Manager: Setup and targeting.
  • A/B testing for ads.
  • Measuring and optimizing for conversions.

Lesson 7.4: Analytics and Reporting

• • Using Google Analytics and Google Tag Manager for tracking.
  • UTM links and tracking conversions.

Module 8: Influencer Marketing (7 Days)

Lesson 8.1: What is Influencer Marketing?

• • Types of influencers: Nano, Micro, Macro, Mega.
  • Finding the right influencer for your brand.

Lesson 8.2: Building an Influencer Strategy

• • Outreach, negotiations, and contracts.
  • Campaign types: Sponsored posts, giveaways, product reviews.

Lesson 8.3: Measuring Influencer Campaigns

• • Engagement metrics and ROI.
  • Tools for tracking influencer performance.

Module 9: Analytics & Optimization ( 15 Days)

Lesson 9.1: Introduction to Analytics

• • Understanding Google Analytics basics.
  • Tracking goals, eCommerce setup, and event tracking.

Lesson 9.2: Conversion Rate Optimization (CRO)

• • How to analyze your website’s user flow.
  • A/B Testing: tools, strategies, and implementation.
  • Heatmaps and User Session Recordings (Hotjar, Crazy Egg).

Lesson 9.3: Using Data to Improve Campaigns

• • Identifying bottlenecks in the sales funnel.
  • How to leverage A/B test results and analytics to improve performance.

Module 10: Marketing Automation & Tools (5 Days)

Lesson 10.1: What is Marketing Automation?

• • Benefits of automation in saving time and improving customer experience.
  • Introduction to tools like HubSpot, Marketo, and Salesforce.

Lesson 10.2: Automating Social Media and Email

• • How to schedule social media posts with tools like Buffer or Hootsuite.
  • Setting up automated email sequences and nurturing campaigns.

Lesson 10.3: CRM Systems

• • The role of CRM in digital marketing.
  • Integrating CRM with marketing automation.

Module 11: Future Trends in Digital Marketing (1 Day)

Lesson 11.1: AI in Marketing

• • Chatbots, predictive analytics, and personalized content.
  • Using AI tools to enhance customer service and marketing.

Lesson 11.2: Voice Search & Visual Search

• • Optimizing for voice search (Siri, Alexa).
  • Visual search tools (Pinterest Lens, Google Lens).

Lesson 11.3: Augmented Reality (AR) and Virtual Reality (VR) in Marketing

• • The future of interactive and immersive marketing.
  • Examples of brands using AR/VR.

Final Project 

Create a complete digital marketing campaign for a business of your choice.

• • Strategy planning, content creation, SEO, social media marketing.

Certification

After completing the course and final project, you’ll receive a certificate to showcase your skills.

Bonus: Resources & Tools

• Books, blogs, and podcasts for ongoing learning.
• Free and paid tools for SEO, content creation, email marketing, and social media management.
• Communities and forums for networking and advice (Reddit, Digital Marketing Facebook Groups, LinkedIn).